SPYR's Pocket Starships to Complete "Soft Launch" in 2016 with Significant Content Expansion
DENVER, May 25, 2016 /PRNewswire/ -- SPYR, INC. (OTCQB: SPYR), a holding company with wholly owned subsidiaries in both the mobile game & app development and publishing industry, and in the restaurant industry, today announced that its most recently published game, Pocket Starships (www.pocketstarships.com), has quietly and organically reached over 1 Million installs since its "soft launch."
Since its initial release on April 1, 2014, Pocket Starships has been in the "soft launch" stage, during which the developer has performed analysis of the data collected from organic installs and has tweaked the game to maximize user retention, engagement and monetization. During the soft launch, the development team working on Pocket Starships has also been working hard on opening up distribution channels by adding expansion patches (updates) to open up new platforms.
Being a real-time, truly cross-platform (Android, iOS, Kindle, PC, Mac, etc.) MMO game, Pocket Starships is the first game of its kind. For this reason, its development required additional time and work to get it where it is now. Even in a "soft launch," data analysis phase with no active marketing, Pocket Starships has attracted over 1 Million installs, which bodes extremely well for SPYR and Pocket Starships when marketing efforts are instituted.
A recently released minor update resulted in overwhelmingly positive reviews and an increase in revenue. See: http://finance.yahoo.com/news/spyrs-pocket-starships-reports-positive-130100153.html. In fact, even more positive results are now being seen as a result of that update. Data from the Google Play Store now shows that, on the Android platform, there has been a 50.42% increase in the average revenue from each paying user and a 16.72% increase in the average spend on each in-app purchase over the last 30 days, with the majority of those increases occurring after the release of the patch. "These are very promising results, particularly in relation to the small size of the patch," according to Lars Koschin, the developer's President.
Later this year, a much larger update to Pocket Starships will be released. This update will include the normal routine bug fixes and enhancements that are included in any update, and it will also include new ships, new weapons, new sectors, maps and game mechanics, new languages for emerging markets and new distribution channels, to name a few. Each of these new items represents additional potential game revenue. The implementation of this update will mark the end of the "soft launch" phase for Pocket Starships. SPYR will then begin to aggressively market the game in order to drive user acquisition and revenue.
Paul Thind, SPYR's Managing Director of Games and Apps states: "It's amazing how snack-based gamers (i.e. gamers who play games in very short spurts when they have available time) are morphing into gamers who want more core experiences in real time and want to be able to have the option to play whenever and wherever. Since the 'soft launch' of Pocket Starships, and because of its uniqueness, the development team needed to take the time to track user behavior and figure out the way users access the game and how they pay. As we've collected and analyzed so much data even during the beginning of this year, we are able to see how current users, new users and lapsed users will react to additions and changes within the game.
"Pocket Starships is completely unique, which is a rare thing in the games business. As we continue to develop the game, we are continuing to figure out the best ways to engage and monetize the user base. We are confident that we will have this all in place during the hard launch later this year."
SPYR, INC. is a holding company that through its wholly owned subsidiary SPYR APPS, LLC, is engaged in mobile application and game publishing and development. SPYR, INC. also owns and operates an "American Diner" theme restaurant located in the Philadelphia International Airport in Philadelphia, Pennsylvania called "Eat at Joe's®" through its other wholly-owned subsidiary, E.A.J.: PHL Airport Inc. The Company is currently exploring opportunities for additional acquisitions in these and other verticals, including mobile application and game development, in order to expand its holdings, to drive and increase revenue and to generate profits and build value for shareholders.
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SOURCE SPYR, INC.